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Advertising and the promotion industry / Maggie Jo St. John.

By: St. John, Maggie Jo Material type: Text

TextSeries: Professional reading skills series English language teaching (Englewood Cliffs, N.J.)Publication details: New York : Prentice Hall, c1994Description: xi, 117 p. : ill. ; 23 cmISBN: 0137200382Subject(s): Readers -- Business | English language -- Textbooks for foreign speakers | Advertising -- Problems, exercises, etc | Publicity -- Problems, exercises, etc | Business -- Problems, exercises, etc | English language -- Business English | Readers -- Advertising | Readers -- PublicityDDC classification: 659.1

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Holdings
Current library	Collection	Call number	Status	Date due
Archives Centre		659.1 JOH (Browse shelf(Opens below))	Withdrawn Item
UMI Main Library	Seen During Stock-taking	659.1 JOH (Browse shelf(Opens below))	Available

Table of Contents

Promotion through history
Sales promotion
Public relations and personal selling
Advertising
Advertising Advertising campaigns
The media
Advertising culture
Advertsing standards

Includes index.

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