Marketing management : Knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr.

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TextPublication details: Homewood, IL : Irwin, c1992.Edition: 3rd edDescription: xvi, 943 p. : ill. ; 24 cmISBN:

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Holdings
Current library	Collection	Call number	Status	Notes	Barcode
UMI Main Library	Seen During Stock-taking	658.8PET (Browse shelf(Opens below))	Withdrawn Item	Withdrawn	98-058
UMI Main Library	Seen During Stock-taking	658.8PET (Browse shelf(Opens below))	Available		98-059

Includes bibliographical references (p. 922-932) and indexes.

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