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Marketing management : Knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul Contributor(s): Donnelly, James H Material type: Text

TextPublication details: Homewood, IL : Irwin, c1992Edition: 3rd edDescription: xvi, 943 p. : ill. ; 24 cmISBN: 9780256092257Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8

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Holdings
Current library	Collection	Call number	Status	Notes	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.8PET (Browse shelf(Opens below))	Withdrawn Item	Withdrawn		98-058
UMI Main Library	Seen During Stock-taking	658.8PET (Browse shelf(Opens below))	Available			98-059

Includes bibliographical references (p. 922-932) and indexes.

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