Principles of marketing / Philip Kotler ... [et al.].

Contributor(s): Kotler, PhilipMaterial type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999Edition: 2nd edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN: 9780132622547Subject(s): MarketingDDC classification: 658.8
Item type: Books-General
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Includes bibliographical references and indexes.

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