The essence of consumer behaviour / Jim Blythe.

By: Blythe, JimMaterial type: TextTextSeries: Essence of management seriesPublication details: New York : Prentice Hall, 1997Description: x, 206 p. : ill. ; 24 cmISBN: 9780135731222 (pbk.)Subject(s): Consumer behavior | Marketing researchDDC classification: 658.8342
Item type: Books-General
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Current library Call number Status Date due Barcode
UMI Main Library
658.8342 BLY (Browse shelf(Opens below)) Available 2006-152

Includes bibliographical references and index.

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