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Global marketing and advertising : Understanding cultural paradoxes / Marieke de Mooij.

TextPublication details: Los Angeles : SAGE, c2010Edition: 3rd edDescription: xviii, 323 p. : ill. ; 26 cmISBN: 9781412970419Subject(s): Target marketing -- Cross-cultural studies | Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studiesDDC classification: 658.802

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Books-General

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library		658.802 MOO (Browse shelf(Opens below))	Available	2010-3013
UMI Main Library		658.802 MOO (Browse shelf(Opens below))	Available	2010-3014
UMI Main Library	Seen During Stock-taking	658.802 MOO (Browse shelf(Opens below))	Available	2010-3012

Includes bibliographical references and index.

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