Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, 2012.Edition: 9th edDescription: xxxv, 769 p. : col. ill. ; 29 cmISBN:

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Books-General

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Holdings
Current library	Call number	Status	Barcode
UMI Main Library	659.1 BEL (Browse shelf(Opens below))	Available	2014-042
UMI Main Library	659.1 BEL (Browse shelf(Opens below))	Available	2014-043

Includes bibliographical references and index.

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