Strategic marketing management : Planning implementation and control / Richard M. S. Wilson, Colin Gilligan.

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TextPublication details: Oxford : Butterworth Heinemann, c1997.Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN:

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Holdings
Current library	Collection	Call number	Status	Notes	Barcode
UMI Main Library	Seen During Stock-taking	658.8 WIL (Browse shelf(Opens below))	Available		2010-1235
UMI Main Library	Seen During Stock-taking	658.8 WIL (Browse shelf(Opens below))	Available		2010-1236
UMI Main Library	Seen During Stock-taking	658.8 WIL (Browse shelf(Opens below))	Available	Resource for Academic reference, Research and Development	2002-381

Includes bibliographical references and index

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