What the management defines ... public relations refines : the catalytic role of public relations in management functions / K.R. Balan.
Material type:
TextPublication details: New Delhi : Sterling, c1995.Description: 141 p. ; 18 cmISBN: - 8120717619
- 659.2 BAL 21
Books-General
| Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Archives Centre | 659.2 BAL (Browse shelf(Opens below)) | Withdrawn Item | 98-296 | ||
| Archives Centre | 659.2 BAL (Browse shelf(Opens below)) | Withdrawn Item | 98-295 | ||
| UMI Main Library | Seen During Stock-taking | 659.2 BAL (Browse shelf(Opens below)) | Available | 98-294 |
Table of Contents
Understanding public relations
Interface of public relations and journalism
Advertising as a tool of public relations
Components of corporate communication
Laws of relevance to corporate public relations manager
Social audit : corporate social responsibility begins where the law ends
Interface of government and corporate public relations
The role of public relations in voluntary organisations
Includes index
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