The marketing planning process / Ray Donnelly, Graham Harrison, Phil Megicks.

By:

Donnelly, Ray

Contributor(s):

Material type:

TextPublication details: Elservier Butterworth-Heinemman, 2009Description: xv, 240 p. : ill. ; 24 cmISBN:

9781856177160

Subject(s):

DDC classification:

DON 22 658.802

Item type:

Books-General

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Holdings
Current library	Collection	Call number	Status	Notes	Barcode
UMI Main Library	Seen During Stock-taking	658.802 DON (Browse shelf(Opens below))	Available		2009-706
UMI Main Library			Available	Academic Research References	2009-707

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

Includes index

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