Research methods for business students / Mark N K Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextPublication details: Harlow, Essex: Pearson Education Ltd., c1997.Edition: 3rd edDescription: xviii, 429 p. : ill. ; 24 cmISBN: - 9780273658047
- 0273658042
- 21 001.42 SAU
Books-General
| Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|
| Archives Centre | 001.42 SAU (Browse shelf(Opens below)) | Withdrawn Item | 2004-131 | ||
| Archives Centre | 001.42 SAU (Browse shelf(Opens below)) | Withdrawn Item | 2004-133 | ||
| UMI Main Library | Available | Resource for Academic reference, Research and Development | 99-327 | ||
| UMI Main Library | 001.42 SAU (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 99-328 | |
| UMI Main Library | 001.42 SAU (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 99-329 |
Table of Contents
The nature of business and management research and structure of this book
Formulating and clarifying the research topic
Critically reviewing the literature
Deciding on the research approach and choosing a research strategy
Negotiating access and research ethics
Selecting samples
Using secondary data
Collecting primary data through observation
Collecting primary data using semi-structures and in-depth interviews
Collecting primary data using questionnaires
Analysing quantitative data
Analysing qualitative data
Writing and presenting your project report
Includes bibliographical references and index.
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