Relationship marketing for competitive advantage : Winning and keeping customers / Adrian Payne ... [et al.].

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TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998, c1995.Description: x, 304 p. : ill. ; 25 cmISBN:

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Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.812 REL (Browse shelf(Opens below))	Available	2011-108

"Published on behalf of the Chartered Institute of Marketing."

Includes index.

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