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Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald.

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Butterworth-Heinemann, c1995Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN: 075062213XSubject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.808

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Holdings
Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.808MCD (Browse shelf(Opens below))	Available		2001-147

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."

Includes index.

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