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Advertising and promotion : An integrated marketing communications perspective / George E. Belch & Michael A. Belch.

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, 2012Edition: 9th edDescription: xxxv, 769 p. : col. ill. ; 29 cmISBN: 9780071314404Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1

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Books-General

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Holdings
Current library	Call number	Status	Date due
UMI Main Library	659.1 BEL (Browse shelf(Opens below))	Available
UMI Main Library	659.1 BEL (Browse shelf(Opens below))	Available

Includes bibliographical references and index.

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