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			Marketing planning for services / Malcolm MacDonald and Adrian Payne. by MacDonald, Malcolm \| Payne, Adrian. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 MAC . Place hold Add to cart (remove)
			Relationship marketing for competitive advantage : Winning and keeping customers / Adrian Payne ... [et al.]. by Payne, Adrian \| Chartered Institute of Marketing \| NetLibrary, Inc. Series: Marketing series (London, England). Professional development.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998, c1995Availability: Items available for loan: UMI Main Library (1) Call number: 658.812 REL. Place hold Add to cart (remove)

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