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AI for marketing and product innovation : Powerful new tools for predicting trends, connecting with customers and closing sales / A.K. Pradeep, Andrew Appel, & Stan Sthanunathan.

by Pradeep, K.A | Appel, Andrew | Sthanunathan, Stan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, New Jersey. Wiley. , c2019Availability: Items available for loan: UMI Main Library (3) Call number: 658.800285 PRA, ...

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PRINCIPLES AND PRACTICE OF MARKETING / David Jobber and Fiona Ellis-Chadwick

by Jobber, David.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw Hill, c2020Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 JOB, ...

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Marketing Management : A Contemporary Perspective / Christian Homburg, Sabine Kuester and Harley Krohmer

by Homburg, Christian | Kuester, Sabine | Krohmer, Harley.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw Hill Education, c2013Availability: Items available for loan: UMI Main Library (4) Call number: 658.8 HOM, ...

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Strategic Marketing Management : Planning, implentation and control / Richard M.S. Wilson and Colin Gilligan

by Wilson, Richard M.S | Gilligan, Colin.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge, c2005Availability: Items available for loan: UMI Main Library (5) Call number: 658.8101 WIL, ...

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Integrated marketing communication : Creative strategy from idea to implementation / by Robyn Blakeman.

by Blakeman, Robyn, 1958- [Author.].

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Lanham : Rowman & Littlefield, c2024Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 BLA.

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The new rules of marketing & PR : How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.

by Scott, David Meerman [author.].

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, c2022Availability: Items available for loan: UMI Main Library (1) Call number: 658.872 SCO.

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