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321.

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Marketing planning : A global perspective / Svend Hollensen. by

Hollensen, Svend

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Berkshire : McGraw-hill, c2010

Availability: Items available for loan: UMI Main Library (2)Call number: 658.802 HOL, ...

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322.

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Foundationations of marketing / John Fahy, David Jobber. by

Fahy, John
Jobber, David

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : McGraw-hill, c2012

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8 FAH, ...

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323.

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Business to business marketing : A value-driven approach / Wim G. Biemans. by

Biemans, Wim G

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Mcgraw-Hill, c2010

Availability: Items available for loan: UMI Main Library (2)Call number: 658.804 BEI, ...

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324.

Harvard Business Review: January-February 2014 HBR.ORG by

Harvard Business Review
Adi,Ignatius

Series: ; 92

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston: Harvard Business Review, c2014

Availability: Items available for loan: UMI Main Library (1).

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325.

The $9 trillion sale : Almost everything must go! / The economist.

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: UMI Main Library (1).

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326.

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Marketing in management : Basic principles / Mike Worsam, D Berkeley Wright. by

Worsam, Mike
Wright, Berkeley. D

Edition: 23rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Pitman Publishing, c1995

Availability: Items available for loan: UMI Main Library (2)Call number: 658.802 WOR, ...

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327.

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Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. by

Brennan, Ross, 1957-
Canning, Louise
McDowell, Raymond

Series: Advanced marketing series

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Los Angeles : SAGE, 2011

Availability: Items available for loan: UMI Main Library (3)Call number: 658.804 BRE, ...

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328.

The edge : 50 tips from brands that lead apple, zappos, ge nbc and even Justine bieber/ Allen Adamson. by

Adamson, Allen

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : palgrave, c2013

Availability: Items available for loan: UMI Main Library (4)Call number: 823.914 ADA, ...

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329.

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Global marketing and advertising : Understanding cultural paradoxes / Marieke de Mooij. by

Mooij, Marieke K. de, 1943-

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : SAGE, c2010

Availability: Items available for loan: UMI Main Library (3)Call number: 658.802 MOO, ...

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330.

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Managing marketing performance / CIM. by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : ELSEVIER, c2014

Availability: Items available for loan: UMI Main Library (4)Call number: 658.8006 CIM, ...

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331.

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Enterprise strategy : Paper E3 / CIMA.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kaplan Publishing, c2012

Availability: Items available for loan: UMI Main Library (4)Call number: 658 CIM, ...

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332.

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Marketing communications : Integrating offline and online with social media / PR Smith & Ze Zook. by

Smith, P. R. (Paul Russell), 1957-
Zook, Ze

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Philadelphia, PA : Kogan Page, 2011

Availability: Items available for loan: UMI Main Library (4)Call number: 658.802 SMI, ...

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333.

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Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick by

Jobber, David, 1947-
Ellis-chadwick, Fiona

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : McGraw-Hill, c2013

Availability: Items available for loan: UMI Main Library (4)Call number: 658.8 JOB, ...

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334.

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Marketing communications : Brands, experiences and participation / Chris Fill, University of Plymouth. by

Fill, Chris

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England : Pearson, 2013

Availability: Items available for loan: UMI Main Library (3)Call number: 658.802 FIL, ...

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335.

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Understanding digital marketing : Marketing strategies for engaging the digital generation / Damian Ryan. by

Ryan, Damian

Edition: Third edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: UMI Main Library (4)Call number: 658.872 RYA, ...

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336.

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Essentials of marketing / Jim Blythe. by

Blythe, Jim

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : FT Prentice Hall, 2008

Availability: Items available for loan: UMI Main Library (5)Call number: 658.8 BLY, ...

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337.

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Professional diploma in marketing / BPP Learning Media. by

BPP Learning Media

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Aldine Place, London W12 8AA : BPP Learning Media Ltd., 2009

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8 CIM, ...

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338.

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Essentials of marketing communications / Chris Fill. by

Fill, Chris

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England : Financial Times/Prentice Hall, 2011

Availability: Items available for loan: UMI Main Library (1)Call number: 658.802 FIL.

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339.

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Marketing research / Donald R Cooper, Pamela S Schindler. by

Cooper, Donald R
Schindler, Pamela S

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Andy Winston, 2006

Availability: Items available for loan: UMI Main Library (1)Call number: 658.83 COO.

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340.

Marketing and market research /

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Crosby lockwood and sons ltd., 1967

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 ADI.

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