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Books-General
Foundationations of marketing / John Fahy, David Jobber.

by Fahy, John | Jobber, David.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-hill, c2012Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 FAH, ...

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Business to business marketing : A value-driven approach / Wim G. Biemans.

by Biemans, Wim G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Mcgraw-Hill, c2010Availability: Items available for loan: UMI Main Library (2) Call number: 658.804 BEI, ...

Books-General
Harvard Business Review: January-February 2014 HBR.ORG

by Harvard Business Review | Adi,Ignatius.

Series: ; 92Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston: Harvard Business Review, c2014Availability: Items available for loan: UMI Main Library (1) .

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The $9 trillion sale : Almost everything must go! / The economist.

Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: UMI Main Library (1) .

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Marketing in management : Basic principles / Mike Worsam, D Berkeley Wright.

by Worsam, Mike | Wright, Berkeley. D.

Edition: 23rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Pitman Publishing, c1995Availability: Items available for loan: UMI Main Library (2) Call number: 658.802 WOR, ...

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Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell.

by Brennan, Ross, 1957- | Canning, Louise | McDowell, Raymond.

Series: Advanced marketing seriesEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Los Angeles : SAGE, 2011Availability: Items available for loan: UMI Main Library (3) Call number: 658.804 BRE, ...

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The edge : 50 tips from brands that lead apple, zappos, ge nbc and even Justine bieber/ Allen Adamson.

by Adamson, Allen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : palgrave, c2013Availability: Items available for loan: UMI Main Library (4) Call number: 823.914 ADA, ...

Books-General
Global marketing and advertising : Understanding cultural paradoxes / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE, c2010Availability: Items available for loan: UMI Main Library (3) Call number: 658.802 MOO, ...

Books-General
Managing marketing performance / CIM.

by CIM.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : ELSEVIER, c2014Availability: Items available for loan: UMI Main Library (4) Call number: 658.8006 CIM, ...

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Enterprise strategy : Paper E3 / CIMA.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kaplan Publishing, c2012Availability: Items available for loan: UMI Main Library (4) Call number: 658 CIM, ...

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Marketing communications : Integrating offline and online with social media / PR Smith & Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Philadelphia, PA : Kogan Page, 2011Availability: Items available for loan: UMI Main Library (4) Call number: 658.802 SMI, ...

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Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick

by Jobber, David, 1947- | Ellis-chadwick, Fiona.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, c2013Availability: Items available for loan: UMI Main Library (4) Call number: 658.8 JOB, ...

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Marketing communications : Brands, experiences and participation / Chris Fill, University of Plymouth.

by Fill, Chris.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Pearson, 2013Availability: Items available for loan: UMI Main Library (3) Call number: 658.802 FIL, ...

Books-General
Understanding digital marketing : Marketing strategies for engaging the digital generation / Damian Ryan.

by Ryan, Damian.

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: UMI Main Library (4) Call number: 658.872 RYA, ...

Books-General
Essentials of marketing / Jim Blythe.

by Blythe, Jim.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : FT Prentice Hall, 2008Availability: Items available for loan: UMI Main Library (5) Call number: 658.8 BLY, ...

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Professional diploma in marketing / BPP Learning Media.

by BPP Learning Media.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Aldine Place, London W12 8AA : BPP Learning Media Ltd., 2009Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 CIM, ...

Books-General
Essentials of marketing communications / Chris Fill.

by Fill, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Financial Times/Prentice Hall, 2011Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 FIL.

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Marketing research / Donald R Cooper, Pamela S Schindler.

by Cooper, Donald R | Schindler, Pamela S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Andy Winston, 2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.83 COO.

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Marketing and market research /

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Crosby lockwood and sons ltd., 1967Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 ADI.

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Executive action in marketing / Alfred R Oxenfeldt.

by Oxenfeldt, Alfred R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Belmont, Calif. : Wadsworth publishing company, 1967Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 OXE.

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