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241.

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International marketing relationships / Sue Bridgewater, Colin Egan. by

Bridgewater, Sue
Egan, Colin

Series: Profitable marketing relationships series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Palgrave, c2002

Availability: No items available.

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242.

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Dictionary of marketing, advertising and public relations / Frank Jefkins. by

Jefkins, Frank

Edition: 2nd

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: High Holborn, London : International text book co.Ltd., c1983

Availability: Not available: UMI Main Library: Withdrawn (1).

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243.

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The essence of marketing / Bob Kimball. by

Kimball, Bob

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fremont, Calif. : Jain Pub. Co., c2006

Availability: No items available.

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244.

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Global marketing management / Warren J. Keegan. by

Keegan, Warren J

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Singapore : Pearson Education, c2002

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8KEE, ...

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245.

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Marketing management / Philip Kotler. by

Kotler, Philip

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Prentice-Hall Inc., c2003

Availability: No items available.

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246.

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Marketing : An introduction / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Prentice Hall, Inc., c1997

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 KOT.

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247.

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Principles of marketing / Philip Kotler ... [et al.]. by

Kotler, Philip

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Prentice Hall, c1999

Availability: No items available.

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248.

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Marketing management : Analysis, planning, and control / Philip Kotler. by

Kotler, Philip

Series: The Prentice-Hall series in marketing

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984

Availability: Not available: UMI Main Library: Withdrawn (2).

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249.

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Marketing management : Analysis, planning, and control / Philip Kotler. by

Kotler, Philip

Edition: 2d ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1972

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 KOT.

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250.

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Essentials of marketing : Text and cases / Geoffrey Lancaster, Lester Massingham, Ruth Ashford. by

Lancaster, Geoffrey, 1938-
Massingham, Lester

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Maidenhead, Bershire : McGraw-Hill Education, c2002

Availability: Items available for loan: UMI Main Library (5)Call number: 658.8LAN, ...

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251.

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Basic marketing : A managerial approach / E. Jerome McCarthy, William D. Perreault. by

McCarthy, E. Jerome (Edmund Jerome)
Brogowicz, Andrew A

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Homewood, Ill. : R.D. Irwin, c1984

Availability: Not available: UMI Main Library: Withdrawn (1).

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252.

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International marketing / Stanley J. Paliwoda, Michael J. Thomas. by

Paliwoda, Stanley J
Thomas, Michael J

Series: The Chartered Institute of Marketing series

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth, c2002

Availability: No items available.

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253.

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Introduction to marketing : Theory and practice / Adrian Palmer. by

Palmer, Adrian

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Oxford University Press, c2009

Availability: Items available for loan: UMI Main Library (4)Call number: 658.8 PAL, ...

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254.

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Marketing : Theory and practice / editors, Michael J. Baker ... [et al.]. by

Baker, Michael John

Series: Macmillan studies in marketing management

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Macmillan, c1983

Availability: Not available: UMI Main Library: Withdrawn (1).

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255.

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Marketing plans : How to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Elsevier Ltd., c2007

Availability: Items available for loan: UMI Main Library (4)Call number: 658.8 MCD, ...

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256.

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Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald. by

McDonald, Malcolm
Institute of Marketing
CAM Foundation

Series: Marketing series (London, England). Professional development.

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth-Heinemann, c1995

Availability: Items available for loan: UMI Main Library (1)Call number: 658.808MCD.

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257.

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Nonprofit marketing : Marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes. by

Wymer, Walter W
Knowles, Patricia A
Gomes, Roger

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks, Calif. : Sage Publications, c2006

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8WYM.

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258.

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Marketing plans : How to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm
Institute of Marketing

Series: Marketing series (London, England). Professional development.

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Butterworth-Heinemann, c1999

Availability: No items available.

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259.

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Marketing due diligence : Reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward. by

McDonald, Malcolm
Smith, Brian D. (Brian David), 1961-
Ward, Keith, 1949-

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford : Elsevier Butterworth-Heinemann, c2007

Availability: No items available.

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260.

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Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. by

Mullins, John W. (John Walker)
Walker, Orville C

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2010

Availability: Items available for loan: UMI Main Library (6)Call number: 658.8MUL, ...

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