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21.

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E-marketing / Judy Strauss, Raymond Frost. by

Strauss, Judy
Frost, Raymond

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003

Availability: Items available for loan: UMI Main Library (2)Call number: 658.800285 STR, ...

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22.

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Strategic marketing for nonpropfit organisations / Alan R. Andersen, Philip Kotler. by

Andersen, Alan R
Kotler, Philip

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Prentice-Hall of India, c2003

Availability: Items available for loan: UMI Main Library (3)Call number: 658.8 AND, ...

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23.

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Principles of marketing of marketing / Philip Kotler, Gary Armstrong. by

Kotler, Philip
Armstrong, Gary

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall International, c2001

Availability: Items available for loan: UMI Main Library (3)Call number: 658.5KOT, ...

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24.

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Marketing management / Philip Kotler. by

Kotler, Philip

Series: Prentice Hall International series in marketing

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Prentice Hall International (UK), c2000

Availability: Items available for loan: UMI Main Library (12)Call number: 658.8 KOT, ... Not available: UMI Main Library: Not for loan (1).

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25.

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Marketing planning - Paper 6 : Study text for exams in Dec 08 & Jun 09 / CIM. by

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Learning Media, c2008

Availability: Items available for loan: UMI Main Library (2)Call number: 658.83 CIM, ...

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26.

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Entreprenuer's magazine knock out marketing : Powerful strategies to punch up your sales / Jack Ferreri. by

Ferreri, Jack

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Irvine, CA : Entreprenuer Media, c1999

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 FER.

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27.

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Relationship marketing management / Edward Little and Ebi Marandi by

Little, Edward
Marandi, Ebi

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cengage Learning, ; 2003

Availability: Items available for loan: UMI Main Library (2)Call number: 658.812 LIT, ...

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28.

International marketing strategy : Analysis development and implementation / Isobel Doole, Robin Lowe. by

Doole, Isobel
Lowe, Robin

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Thomson learning, 2001

Availability: Items available for loan: UMI Main Library (2)Call number: 658.812DOO, ...

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29.

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The manager's guide to competitive marketing strategies / Norton Paley by

Paley, Norton

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Thorogood, 2006

Availability: Items available for loan: UMI Main Library (1)Call number: 658.821 PAL.

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30.

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International marketing strategy : Analysis, development and implementation / Isobel Doole, Robin Lowe. by

Doole, Isobel
Lowe, Robin

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : South-Western Centage Learning, c2008

Availability: Items available for loan: UMI Main Library (2)Call number: 658.848 DOO, ...

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31.

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Advertising / Tony Yeshin by

Yeshin, Tony

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Thomson learning, c2006

Availability: Items available for loan: UMI Main Library (2)Call number: 659.10941 YES, ...

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32.

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Strategic marketing decisions in global markets / Isobel Doole, Robin Lowe. by

Doole, Isobel
Lowe, Robin

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia ; [London] : Thomson Learning, c2005

Availability: Items available for loan: UMI Main Library (4)Call number: 658.802 DOO, ...

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33.

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Marketing for dummies / Alexander Hiam. by

Hiam, Alexander

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Foster City, Calif. : IDG Books Worldwide, c1997

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 HIA.

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34.

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Marketing performance assessment / Thomas V. Bonoma. by

Bonoma,Thomas V

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harvard Business School, 2002

Availability: Items available for loan: UMI Main Library (1)Call number: 658.800732 BON.

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35.

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The essence of marketing / Bob, Kimball. by

Kimball, Bob

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Jain Publishing, 2006

Availability: Items available for loan: UMI Main Library (1)Call number: 658.8 KIM.

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36.

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Questions that sell : The powerful process for discovering what your customer really wants / Paul Cherry. by

Cherry, Paul

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Newyork : AMACOM, 2006

Availability: Items available for loan: UMI Main Library (1)Call number: 658.85 CHE.

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37.

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Building the brand-driven business : Operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker. by

Davis, Scott M
Dunn, Michael

Series: The Jossey-Bass business and management series

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Jossey-Bass : San Francisco, 2002

Availability: Items available for loan: UMI Main Library (2)Call number: 658.827 DAV, ...

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38.

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Managing marketing performance - Paper 11 : Study text for exams in Dec 08 & Jun 09 / CIM. by

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Learning Media, c2008

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8 CIM, ...

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39.

Analysis and evaluation - Paper 9 : Study text for exams in Dec 08 & Jun 09 / CIM. by

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Learning Media, c2008

Availability: Items available for loan: UMI Main Library (2)Call number: 658.83 CIM, ...

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40.

Marketing management in practice - Paper 8 : Study text for exams in Dec 08 & Jun 09 / CIM. by

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Learning Media, c2008

Availability: Items available for loan: UMI Main Library (2)Call number: 658.8 CIM, ...

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