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Books-General
Practical marketing and public relations for small business / Moi Ali.

by Ali, Moi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kagan page, 2002Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 ALI.

Books-General
The brand management checklist : Proven tools and techniques for creating winning brands / Brad Van Auken.

by Van Auken, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2002Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 VAN.

Books-General
The fundamentals business to business sales & marketing / John M. Coe.

by Coe, John M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004Availability: Items available for loan: UMI Main Library (1) Call number: 658.804 COE.

Books-General
The fundamentals of business to business sales and marketing / John M. Coe.

by Coe, John M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004Availability: No items available.

Books-General
Electronic commerce : Strategies and models for business-to-business trading / Paul Timmers.

by Timmers, Paul.

Series: Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; New York : Wiley, 1999 (2000 printing)Availability: Items available for loan: UMI Main Library (4) Call number: 658.800285TIM.

Books-General
Meeting customer needs / Ian Smith.

by Smith, Ian, 1953-.

Series: [Institute of Management series]Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Corby, Northants : Butterworth/Heinemann ; Institute of Management Foundation, 1997Availability: Items available for loan: UMI Main Library (2) Call number: 658.802SMI.

Books-General
Marketing to the retail trade / Geoffrey Randall.

by Randall, Geoffrey, 1938-.

Series: Marketing series (London, England)Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Heinemann Professional Pub., 1990Availability: Items available for loan: UMI Main Library (1) Call number: 658.87RAN.

Books-General
The strategic enterprise growing a business for the 21st century / Bill Bishop.

by Bishop, Bill.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Toronto ; New York : Stoddart, 2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.4012 BIS.

Books-General
Business to business marketing : Stategies and implementation / Daniel Michel ... [et al.].

by Michel, Daniel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, 2003Availability: Items available for loan: UMI Main Library (1) Call number: 658.804BUS.

Books-General
Services marketing : Integrating customer focus across the firm / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithamal, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hills, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.8127 ZEI.

Books-General
Marketing due dilligence : Reconnecting stragy to share price / Malcolm McDonald, Brian Smith, Keith Ward.

by McDonald, Malcom Marketing due dilligence | Smith, Brian D | Ward, Keith.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Elsevier/Butterworth-Heinemann, 2007Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 MCD.

Books-General
Understanding and managing customers / edited by Isobel Doole, Peter Lancaster, Robin Lowe.

by Doole, Isobel | Lancaster, Peter, 1952- | Lowe, Robin, 1945-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, 2005Availability: Items available for loan: UMI Main Library (1) Call number: 658.834 UND.

Books-General
Foundations of marketing / David Jobber and John Fahy.

by Jobber, David | Fahy, John.

Edition: 2nd ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : McGraw-Hill Education, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 JOB.

Books-General
Foundations of marketing / David Jobber, John Fathy.

by Jobber, David | Fahy, John.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill, c2006Availability: No items available.

Books-General
The principles and practice of export marketing / E.P. Hibbert.

by Hibbert, E. P. (Edgar P.) | Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Heinemann, 1985Availability: Items available for loan: UMI Main Library (1) Call number: 658.880941 HIB.

Books-General
Up close and personal? : Customer relationship marketing @ work / Paul R. Gamble, Merlin Stone and Neil Woodcock.

by Gamble, Paul R | Stone, Merlin | Woodcock, Neil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c1999Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 GAM.

Books-General
101 ways to market your business : Building a successful business with a reactive marketing / Andrew Griffiths.

by Griffiths, Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia : Allen & Unwin, 2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 GRI.

Books-General
Global marketing : Foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.84 JOH.

Books-General
Cram101 textbook outlines to accompany entrepreneurial marketing : Real stories and survival strategies / Molly Lavik and Bruce D. Buskirk.

by Lavik, Molly | Buskirk, Bruce D.

Series: Cram101 textbook outlinesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: [United States] : Academic Internet Publishers, c2007Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 BUS.

Books-General
Principles and practice of marketing / David Jobber.

by Jobber, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill Education, 2007Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 JOB.

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