TY  - BOOK
AU  - McKee, Frank
TI  - Project management in marketing: Frank Mckee ... [et al.]
SN  - 9781856177153
U1  - 658.8 22
PY  - 2009///
CY  - Boston
PB  - Elservier Butterworth-Heinemman
KW  - Marketing
KW  - project management
ER  -