TY  - BOOK
AU  - Donnelly, Ray
AU  - Harrison, Graham
AU  - Megicks,Phil
TI  - The marketing planning process
SN  - 9781856177160
U1  - 658.802  22
PY  - 2009///
PB  - Elservier Butterworth-Heinemman
KW  - Marketing
KW  - Management
N1  - Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips; Includes index
ER  -