Donnelly, Ray <br/><br/>
The marketing planning process / 
Ray Donnelly,  Graham Harrison, Phil Megicks. 
 -  Elservier Butterworth-Heinemman,  2009 
 - xv, 240 p. :  ill. ;  24 cm. 
<br/><br/> Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781856177160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.802   / DON