TY  - BOOK
AU  - Arens, William F.
AU  - Bovee, Courtland L. 
AU  - Whidden, Jack J. (ed.)  
TI  - Contemporary advertising
SN  - 025613412x
U1  - 659 
PY  - 1994///
CY  - Illinois
PB  - Richard Irwin
KW  - Advertising
ER  -