TY  - BOOK
AU  - Davidson, Hugh
TI  - The committed enterprise: Making vision, values and branding work 
SN  - 9780750661997
U1  - 658.4 22
PY  - 2002///
CY  - Jordan Hill, Oxford
PB  - Butterworth-Heinemann
KW  - Organisational effectiveness
KW  - Business Ethics
KW  - success in business
N1  -  Includes index
ER  -