TY  - BOOK
AU  - Bland, Michael
AU  - Theaker, Alison  
AU  - Wragg, David W.
TI  - Effective media relations: How to get results 
SN  - 9780749418564
U1  - 302.2  
PY  - 1996///
CY  - London
PB  - Kogan Page
KW  - Mass media
KW  - Public relations
ER  -