Greyser, Stephen A <br/><br/>
Cases in advertising and communications management / 
Stephen A. Greyser 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1972 
 - xvi, 665 p. :  ill. ;  24 cm 
<br/><br/> Table of Contents<br/><br/>Pt. I Promotion's role and opportunities<br/>pt. II. Market identification and media strategy <br/>pt. III. Developing and appraising advertising messages<br/>pt. IV. Evaluating promotional programs <br/>pt. V. Advertiser-agency relationships<br/>pt. VI. Promotion and social issues 
<br/><br/><label>ISBN: </label>0131184970 9780131184978 
<br/><br/><label>LCCN: </label>74158911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management--United States--Case studies<br/>Advertising--Communication systems--United States--Case studies
<br/><br/><label>Subjects--Index Terms: </label>Advertising  United States  Communication systems  Case studies Advertising  United States  Management  Case studies 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Case studies<br/>Case studies.
<br/><br/><label>Dewey Class. No.: </label>659.1  / GRE