TY  - BOOK
AU  - Foster,John
TI  - Effective writing skills for public relations
SN  - 0749426438
U1  - 808.066659 22
PY  - 1998///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Business writing
KW  - Handbooks, manuals, etc
KW  - Public relations
N1  - Table of Contents

Introduction

1. The importance of style: an overview
2. Trouble with plurals and possessives
3. Making your mark
4. Down with capitalism!
5. Cliche;s, jargon and other worn words
6. Is it easy to read?
7. Headlines: making them work
8. Dealing with figures and abbreviations
9. Keep it short, simple – and plain
10. Writing for print and broadcast
11. Captions: how to handle them
12. What editing is all about
13. Skills and styles for the office
14. Traps, snares and pitfalls
15. Americanisms – the differences
16. The spoken word: pronunciation pointers
17. Principles of presentation
18. Writing for the web
19. Tone – the linchpin of reputation
20. Finance matters
21. Is it legal?


; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0835/2008006860-t.html
ER  -