Foster, John,  1926- <br/><br/>
Effective writing skills for public relations / 
John Foster. 
 - London ;  Philadelphia :  Kogan Page,  1998 
 - 157 p. :  ill. ;  21 cm. 
 - PR in practice series .
<br/><br/> Table of Contents<br/><br/>Introduction<br/><br/>1. The importance of style: an overview<br/>2. Trouble with plurals and possessives<br/>3. Making your mark<br/>4. Down with capitalism!<br/>5. Cliche;s, jargon and other worn words<br/>6. Is it easy to read?<br/>7. Headlines: making them work<br/>8. Dealing with figures and abbreviations<br/>9. Keep it short, simple – and plain<br/>10. Writing for print and broadcast<br/>11. Captions: how to handle them<br/>12. What editing is all about<br/>13. Skills and styles for the office<br/>14. Traps, snares and pitfalls<br/>15. Americanisms – the differences<br/>16. The spoken word: pronunciation pointers<br/>17. Principles of presentation<br/>18. Writing for the web<br/>19. Tone – the linchpin of reputation<br/>20. Finance matters<br/>21. Is it legal?<br/><br/><br/> 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0749426438 
<br/><br/><label>LCCN: </label>2008006860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business writing--Handbooks, manuals, etc.<br/>Public relations--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>808.066659  / FOS