Drummond, Graeme <br/><br/>
Strategic marketing :  Planning & control / 
Graeme Drummond, John Ensor, Ruth Ashford. 
 - 3rd ed. 
 - Amsterdam :  Elservier Butterworth-Heinemman,  c2008 
 - xv, 332 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750682718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --management<br/>Marketing  --planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / DRU