Roman, Kenneth <br/><br/>
How to advertise :  What works, what doesn't and why? / 
Kenneth Roman, Jane Maas, Martin Nisenholtz. 
 - 3rd ed. 
 - London :  Kogan Page,  c2003. 
 - xxi, 218 p. :  24 cm. 
<br/><br/> Advertising 
<br/><br/><label>ISBN: </label>9780749438494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1   / ROM