TY  - BOOK
AU  - Lehu, Jean-Marc
TI  - Brand rejuvenation: How to protect, strengthen & add value to your brand to prevent it from ageing 
SN  - 9780749445669
U1  - 658.56  
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Product management
KW  - Product life-cycle
N1  - Product management; Product life-cycle
ER  -