Lehu, Jean-Marc <br/><br/>
Brand rejuvenation :  How to protect, strengthen & add value to your brand to prevent it from ageing / 
Jean-Marc Lehu. 
 - London :  Kogan Page,  c2006. 
 - xii, 252 p. :  ill. ;  24 cm. 
<br/><br/> Product management; Product life-cycle 
<br/><br/><label>ISBN: </label>9780749445669 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Product life-cycle
<br/><br/><label>Dewey Class. No.: </label>658.56   / LEH