Bernstein, David <br/><br/>
Creative advertising :   a personal textbook of advertising / 
David Bernstein. 
 - London :  Longman,  1974 
 - x, 304 p. :  ill. ;   21 cm. 
 - Professional perspectives in marketing. .
<br/><br/> Table of Contents<br/><br/>Introduction<br/>Definition of advertising<br/>The continuum<br/>How to make ant AD more effective<br/>Advertising - Science or Art ?<br/>A model of business<br/>How advertising communicates<br/>Advertising compared with poetry<br/>Reason and tickle, etc  Includes index 
<br/><br/><label>ISBN: </label>0582450365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1   / BER