Cheverton, Peter <br/><br/>
Understanding brands / 
Peter Cheverton. 
 - London :  Kogan Page,  c2006. 
 - x, 139 p. :  22 cm. 
<br/><br/> Brand name products; Product management 
<br/><br/><label>ISBN: </label>9780749446659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827   / CHE