TY  - BOOK
AU  - Wilmshurst, John
AU  - Mackay, Adrian 
TI  - The fundamentals of advertising
SN  - 9780750615624
U1  - 659.1  
PY  - 1999///
CY  - Oxford : 
PB  - Butterworth-Heinemann
KW  - Advertising
N1  - Includes index
ER  -