Wilmshurst, John <br/><br/>
The fundamentals of advertising / 
John Wilmshurst. 
 - 2nd ed. 
 - Oxford :   Butterworth-Heinemann,  c1999. 
 - xv, 384 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780750615624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1   / WIL