TY  - BOOK
AU  - Sheth, Jagdish N.
AU  -  Mittal, Banwari
TI  - Customer behavior: A managerial perspective 
SN  - 0030343364
U1  - 658.8342  22
PY  - 2004///
CY  - Nartorp Boulevard
PB  - Thomson South Western
KW  - Consumer satisfaction
KW  - Consumer behavior.
KW  - Consumers' preferences.
ER  -