TY  - BOOK
AU  - Halton, Angela
AU  - Worsam, Mike
AU  - Chartered Institute of Marketing
TI  - Effective management for marketing 1998-99
SN  - 9780750640329
U1  - 658.8  
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann, 
KW  - Management
KW  - Marketing
ER  -