McDonald, Malcolm <br/><br/>
Marketing plans :  How to prepare them, how to use them / 
Malcolm McDonald. 
 - 4th ed. 
 - Oxford :  Butterworth Heinemann,   c1999. 
 - xviii, 578 p. :  25 cm 
<br/><br/> Marketing 
<br/><br/><label>ISBN: </label>9780750641166 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD