TY  - BOOK
AU  - Arens, William F.
AU  - Bovee, Courtland L. 
TI  - Contemporary advertising: 	
SN  - 025613412-x
U1  - 659.1  22
PY  - 1994///
CY  - Illinois
PB  - Irwin
KW  - Marketing
KW  - Advertising
KW  - Manuals
ER  -