Arens, William F. <br/><br/>
Contemporary advertising /  	 
William F. Arens, Courtland L. Bovee. 
 - 5th ed. 
 - Illinois :  Irwin,  1994 
 - xxx, 573 p. :  ill. ;   28 cm. 
 - Irwin series in marketing. .
<br/><br/><label>ISBN: </label>025613412-x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Advertising--Manuals.
<br/><br/><label>Dewey Class. No.: </label>659.1   / ARE