Product strategy and management / 
edited by Thomas L. Berg, Abe Shuchman. 
 - New York :  Holt, Rinehart and Winston,  1963 
 - xii, 610 p. ;  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>030123704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Production--Management and administration <br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / PRO