Hovland, Carl I. <br/><br/>
Communication and persuasion :  Psychological studies of opinion change / 
Carl I. Hovland, Irving L. Janis, Harold H. Kelly. 
 - New Haven :  Yale university press,  1953 
 - xii, 315 p. ;  21 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication. <br/>Persuasion (Rhetoric)
<br/><br/><label>Dewey Class. No.: </label>301.14   / HOV