TY  - BOOK
AU  - Ahmed, Pervaiz K.
AU  - Rafiq, Mohammed 
TI  - Internal marketing: Tools and concepts for customer focused management 
SN  - 9780750648387
U1  - 658.802  
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann, 
KW  - Marketing
N1  - Marketing
ER  -