TY  - BOOK
AU  - Gummesson, Evert
TI  - Total relationship marketing: Evert Gummesson
SN  - 9780750654074
U1  - 658.8 
PY  - 2003///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Relationship marketing
KW  - Marketing - Management
N1  - Marketing
ER  -