Gummesson, Evert <br/><br/>
Total relationship marketing /  Evert Gummesson. 

 - 2nd ed. 
 - Oxford :  Butterworth-Heinemann,  c2003. 
 - 350 p. :  25 cm. 
<br/><br/> Marketing 
<br/><br/><label>ISBN: </label>9780750654074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Marketing - Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUM