TY  - BOOK
AU  - Delozier, M. Wayne
TI  - The marketing communication process
SN  - 0070163022
U1  - 658.8  
PY  - 1976///
CY  - New york ; Johannesburg ; Singapore
PB  - McGraw-hill book company
KW  - Communication in marketing
N2  - Index
ER  -