TY  - BOOK
AU  - Lomax, Wendy
TI  - CIM coursebook 06/07 : : Analysis and evaluation 
SN  - 9780750680059 
U1  - 658.83  
PY  - 2006///
CY  - [London]
PB  - The Chartered Institute of Marketing (CIM)
KW  - Market research
KW  - analysis
KW  - Marketing
ER  -